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Episode #89: Advancing UX Maturity for Researchers with Thomas Stokes | Samelogic Podcast

Thomas Stokes, co-founder of Drillbit Labs, shares insights on UX research, emphasizing human factors, adapting methods to industries, and advancing UX practices. He discusses ROI, storytelling, and stakeholder engagement, offering career advice in UX research.
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Thomas Stokes, co-founder and principal at Drillbit Labs, discusses his career in UX research and the challenges and opportunities in the field. He emphasizes the importance of understanding human factors and psychology in UX research. Stokes also shares insights on adapting research methods to different industries and tailoring approaches to meet clients' needs. He provides advice on assessing a client's UX maturity level and advancing their UX practice. Additionally, he discusses the value of ROI calculations, storytelling, and live sessions in convincing stakeholders to invest in UX research. Stokes also offers guidance for those interested in pursuing a career in UX research.

  • Understanding human factors and psychology is crucial in UX research.

  • Adapting research methods to different industries requires a focus on the unique combination of logistics and pain points.

  • Assessing a client's UX maturity level involves evaluating people, process, and technology.

  • ROI calculations, storytelling, and live sessions are effective in convincing stakeholders to invest in UX research.

  • To pursue a career in UX research, focus on UX fundamentals, research methods, and practice.

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