The Samelogic Blog

Tips and stories to help you on the path of becoming a better product leader.

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8 Reasons You Should Be Using Microsurveys
8 Reasons You Should Be Using Microsurveys
What product should you build next? How can you improve your product? These questions can be answered with microsurveys.
Dwayne Samuels
How to Use Contextual Inquiry for Product Research
How to Use Contextual Inquiry for Product Research
Learn how gathering contextual insights from users can help you build better products and improve the user experience.
Samelogic Staff
10 Advantages of Using Painted Door Tests
10 Advantages of Using Painted Door Tests
Painted door tests reveal true customer intent hidden behind survey responses. Want to know how smart teams validate features without risking user trust?
Dwayne Samuels
Applying The Scientific Method to Product Research
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Applying The Scientific Method to Product Research
The scientific method exposes customer intent patterns you never knew existed. Ready to turn gut feelings into proven insights?
Dwayne Samuels
Account Microservices w/ AWS AppSync & Cognito
Account Microservices w/ AWS AppSync & Cognito
Our process of selecting an appropriate technology stack, and designing microservices using event-driven architectures.
Samelogic Staff
How Siri's Founder Tests and Launches New Ideas
How Siri's Founder Tests and Launches New Ideas
Adam Cheyer is an entrepreneur, a pioneer in artificial intelligence and computers human interfaces, and Siri's creator.
Samelogic Staff
Building The Future of Contextual Product Research
Building The Future of Contextual Product Research
An excerpt from our Yahoo! Finance article, that highlights how we help product teams understand users contextually.
Samelogic Staff
How We Outgrew AWS Amplify in a Pre-Seed Startup
How We Outgrew AWS Amplify in a Pre-Seed Startup
A review of AWS Amplify for Samelogic's React dashboard - How it served its purpose, and how we outgrew the product.
Samelogic Staff
Build, Measure, Learn with Lean Experimentation
Build, Measure, Learn with Lean Experimentation
Traditional build-measure-learn loops mask crucial customer intent signals in your product development. Ready to understand what your customers really want?
Dwayne Samuels